Our resident Italian olive oil expert Stefano Noceti tells us the biggest Extra Virgin Olive Oil mistakes he most regularly sees in the USA:
1. The greener the better. In a professional EVOO tasting, tasters use opaque glasses. The fact is that certain excellent olive varieties can naturally produce a more transparent oil. Also, there are undetectable additives that can be added to EVOO that can make it seem greener. Greenness is a very unreliable measure.
2. An oil that leaves a spice in the back of your throat, or makes you cough is bad. It’s the opposite in fact, a piccante EVOO is usually a good one.
4. Cooking with EVOO is dangerous. We know there are lots of studies out there but EVOO has one of the highest smoking points of all the cooking oils. We use it for cooking and frying.
5. Attractive label means great oil. Seriously, Stefano tells us he sees people making buying decisions based on packaging attractiveness. We are speechless…
Publ November 14, 2012