This is Nicolette. Not only she is beautiful, as you can see from the picture. She is very smart, works hard and understand things that are beyond the comprehension of most of us humans. She is an expert in SEO (search engine optimization, if you didn’t know), but in particular, she is an expert on Google adwords, the thing you do when you want to rank higher on the search engine. With her class mates Nicole, Scott and Candice, Nicolette undertook a project sponsored by Google and chose Gustiamo as their case study. A desperate case, I’d say. Read the facts here. The good news is their project was among the 3,000 Google selected to judge from 15,000 projects submitted from all over the world. Already,this is a great accomplishment!
The competing teams were given $200 and three weeks in April. During this time, Nicolette’s group monitored the results of their keywords twice a day, at 6pm and at 2am (somehow they had determined that our “market” is more active at those times – I have not understood this, yet; if true, we will stay up all night!). They changed the keywords constantly, improving their “quality”, adding negative words (I’ll explain this another time) and kept monitoring. Well, the project is finished and Nicolette can sleep now. She submitted her very well written final report (even I understood it) to Google. Listen to this[!], they just learned that their work [and Gustiamo] finished 35th out of 3,000 contestants. If, in April, you searched “extra virgin olive oil” on Google, Gustiamo would have come up first. I think we’ll resume the campaign very soon! Grazie Nicoletta, great job!!!