Whole Foods and Gustiamo: Seize the Moment!

In case you follow the Market (the stock market, i mean), you certainly have noticed the impressive performance of WFMI (Whole Foods Market, for us mortals) in the past 4 months! It was under $35 in early October, 2010; it is now almost $60!!! What happened? The financial world must have heard Whole Foods was…

Vicopisano EV Olive Oil – From Dante to the Internet

Vicopisano is an enchanting village on a hill. (right the view of the village from Vicopisano’s Farm.) It’s equidistant from Pisa, Lucca and Livorno and it was even mentioned by Dante Alighieri in the Divine Comedy when Dante had to chastise Count Ugolino who was on “il monte per cui i pisani veder Lucca non…

Silver Medals at The Los Angeles International EV Olive Oils Competition

The EV Olive Oils: Cafaggio from Siena, Vicopisano from Pisa and Cru di Cures from Lazio performed very well at the Los Angeles International Extra Virgin Olive Oil Competition. They all received the Silver Medal. In our opinion, they all deserved the gold, but we understand. The 18 judges must have gotten distracted; in fact,…

The Fancy Food Show 2009 – It’s Already History

The Summer Fancy Food Show 2009 has successfully finished; in other words, we survived. Thanks to all the friends who stopped by, said hello and were patient with this photographer. Here is a selection of the pictures we took during the three days of the show. Read the captions, too. No, the SOFI silver finalist, the Organic Vicopisano EV Olive Oil,…

EVOO Tasting – Vicopisano, Tratturello and Cru di Cures

Nicola Bovoli arrived in NY last night and we already have put him to work. We asked him to taste three EV olive oils from three different regions, Cru di Cures from Lazio, Tratturello from Molise and Nicola’s Vicopisano from Toscana. He is a Mastro Olivario, i.e. an official taster of EV Olive Oils and…

VICOPISANO EV Olive Oil Is a Silver Finalist for SOFI Awards 2009

 Gustiamo goes to the Fancy Food Show, booth #2949 (read all about it here) at the end of June and it already looks promising. We just received notice that our Vicopisano Extra Virgin Olive Oil is a finalist for the SOFI gold Awards. You might have never heard of the SOFI Awards, but it’s a big deal, in the…