Italian extra virgin olive oil fraud is going mainstream. We couldn’t be more relived.
This week, CBS’s 60 Minutes headlined a story about the seriously damaging EVOO fraud issue affecting the USA. The segment features our EVOO hero Tom Mueller, who estimates that up to 80% of EVOO in the USA is fake.
Here is the full video story. Watch and take note, the margins of fake EVOO are 3x more than the margins of cocaine. Dang. Also deodorized EVOO and bleached mozzerella. Ew.