Are those real San Marzano tomatoes?

We are really excited for this new article in Taste magazine about San Marzano Tomatoes. We like it because it’s blunt and to the point. Mari Uyehara, the article’s author, just gets it. One of her main points is: “Better to find a canned tomato that specializes in tomatoes, not advertising.” We couldn’t have said it better ourselves….

What is Made in Italy? No one knows.

Everyone wants “Made in Italy.” From a marketing standpoint, it doesn’t get much sexier than “Made in Italy.” However, the “Made in Italy” claim is not regulated. It’s not regulated but it’s everywhere. As Reuters explains, every year foreign “Made in Italy” imitations generate $67 billions in global sales. That’s right, billions and billions are made off…

Walmart gets Made in Italy

Italian authorities celebrated the launch of Walmart’s “Made in Italy” series of food products under their private label “Sam’s Choice.” Michele Scannavini president of ICE (Italian Institute for Foreign Trade) states: “This is the first private label that the Walmart group will dedicate to a specific country’s specialties.” Il Sole 24 Ore, who reported on…

Balsamic IGP, an Industrial Product

In La Voce di New York, Alessandra Ferretti writes about a very important issue, Aceto Balsamico. She discusses Aceto Balsamico Tradizionale DOP and how it is a true treasure of the Italian gastronomy, culture, and tradition. She also talks about Aceto Balsamico of Modena IGP (Indicazione Geografica Protetta), which is on every shelf of every supermarket…

What’s up with Italian 00 flour?

Franco Berrino is probably the most well-known nutritionist in Italy and he has a big opinion about Italian 00 flour. Actually he calls refined 00 flour the “most dangerous poison humanity has ever seen.” Damn. Simply put, 00 flour is extremely refined flour made with only grano tenero (soft wheat). It is flour that has…

In LA, Filippo Berio is the image of Made in Italy

Teatro Naturale, an Italian online newspaper dedicated to food, agriculture, and the environment recently reported some sad news about Made in Italy. The Los Angeles Times organized the LA Food Bowl, a food and wine festival. It collaborated with many cultural institutes from countries with excellent food traditions. The Italian Cultural Institute of LA participated,…

What is whole wheat?

Practically everything you see in the USA labeled as “whole wheat” is not whole. Did we just blow your mind? Sorry, not sorry. How do we know that this is true? Because there is just not THAT MUCH whole wheat flour being milled. According to the amazing and thorough article, Bread is Broken by Ferris Jabr in the…

The Olive Oil Fridge Test is Nonsense

Extra Virgin Olive Oil is a super food essential. Not only does good EVOO have the power to make any dish amazingly tasty, study after study consistently confirms its superior health benefits. Sadly, around 70% of EVOO sold in the USA is counterfeit (cut with other vegetable, nut, and seed oils). With EVOO fraud becoming more public…

Making Progress in the San Marzano Tomato Fight

If you know anything about Gustiamo, you know that we are pro REAL San Marzano Tomatoes. We are San Marzano Tomato activists. We see the mass marketing of “San Marzano” tomatoes as cultural appropriation; a profit system for conventional food companies who are responsible for disadvantaging the already marginalized Southern Italian tomato growers of the Agro Nocerino Sarnese,…

Abandoned Olive Trees

The rate at which Italian olive groves are being abandoned is rising. The fact is that many Italians are no longer bothering to tend to their olive trees. Why? Well, the problem is that no one can compete with industrial oil producers. Big olive oil companies, some of whom have questionable sourcing/production practices, are able to sell…